Japanese-Swedish marketing agency Neon Noroshi embarks on their own publisher journey with Yotsuba Interactive

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Japanese-Swedish indie game marketing agency, Neon Noroshi is excited to launch Yotsuba Interactive, a brand new publishing arm. Founded by Neon Noroshi’s CEO, Tomoko Miya, the publisher will exhibit its first title I Write Games Not Tragdies at BitSummit the 13th Summer of Yokai in Kyoto next month from July 18 to 20.

The inspiration for the name “yotsuba”, which means four-leaf clover in Japanese, comes from a desire to convey the excitement and joy of a child finding a four-leaf clover for the first time. In a time where players are faced with an overwhelming amount of games to play, Yotsuba Interactive aims to support games that feel hyper-personalised, as though the game was created specifically for you.

Yotsuba Interactive’s first title is indie game I Write Games Not Tragedies which is slated for release in late 2025. The game is developed by Studio Wife and Cornmandog, two female developers now living in the United Kingdom and Hong Kong after studying together in London. The game’s exploration of emo and goth subcultures is one that resonated strongly with the Yotsuba team, which led to the formation of this partnership.

I Write Games Not Tragedies explores three eras of life and lessons through the eyes of protagonist Ash. Players will both adore and cringe over him during his “baby bat” years in the late 2000s, resonate with his anxieties and battles with alcoholism in the 2010s then join him on his quest for the meaning of life as an elder emo in the 2020s. Relish in his humor, encounters with romance and discomfort through a visual novel meets rhythm game experience. True to the punkitude, players will not only be tasked with hitting lyrics to the beat at the right points but screaming out their frustrations in order to obtain a high score!

The name of the game itself is an homage to the 2005 song I Write Sins Not Tragedies by American pop rock band, Panic! At The Disco.